True Tree Beauty

Best logo I have seen in weeks. Via

8 Tips for Startups on Media Use

Ok so you want to set up a company. First of all you need a business idea and a name. Let’s start with the name. Try to come up with a name that is memorable, notable and uniquely linked to your business. You should be the one where consumers will think about when they hear it. So you have to be original but do not make it to complicated. A mistake that many companies make, is that they think that their name should cover everything the company stands for. Do not try that, that is impossible.

When you have got the name figured out, you need words that can explain what your company or service is about, and why other people need to give you money for it. It is that simple. These words are often referred to as slogans, pay-offs, baselines or mission statements. If you do not have much experience with writing these kinds of statements, then don’t. The solution? Make mantra. Former Apple evangelist Guy Kawasaki tells you how in this very educative video: ‘the ultimate test for a mantra is if your telephone operators (which you will have someday, right?) can tell you what it is. If they can, then you’re onto something meaningful and memorable. If they can’t, then, well, it sucks page’.

Little Tokyo Identity and Packaging

I like the fresh and sophisticated work the people of Pentagram deliver. As one of the best agencies in NY they have much to offer, as for instance, this very simplistic and sophisticated identity for a restaurant called Little Tokyo.